Upper Heritage

Sport Culture Lifestyle

Client
Upper HeritageZionsville, USA
Scope
Brand Identity · Art Direction · Typography · Apparel

Sport, culture, legacy — the three words the label is built on. For Upper Heritage we refined the wordmark and UH monogram, built a serif-and-sans type system and a warm palette of club green, clay and cream, and shaped embroidery-ready marks for apparel — old-world club culture reimagined through a modern lens.

Upper Heritage

Sport Culture Lifestyle

A clay tennis court seen from above, a player mid-serve, with the Upper Heritage wordmark and the line “sport · culture · legacy”

Sport, culture, legacy — the three words the label is built on. For Upper Heritage we refined the wordmark and UH monogram, built a serif-and-sans type system and a warm palette of club green, clay and cream, and shaped embroidery-ready marks for apparel — old-world club culture reimagined through a modern lens.

Client
Upper Heritage — Zionsville, USA
Scope
Brand Identity · Art Direction · Typography · Apparel
A young man in a deep-green Upper Heritage quarter-zip and cream cap, on a clay court at dusk
A woman in a white Upper Heritage quarter-zip and green pleated skirt, beside a wire basket of branded tennis balls
A woman in a white Upper Heritage quarter-zip and green pleated skirt on a tennis court
A wire basket filled with white tennis balls printed with the Upper Heritage name
A cream cap carrying the Upper Heritage monogram, hooked over a tennis net
A man in a cream polo carrying a canvas Upper Heritage tote against a deep green backdrop
A man in a green Upper Heritage quarter-zip, beside a cream cap with the UH monogram hanging on a tennis net
A man in a green Upper Heritage quarter-zip against a cream backdrop
The backs of a tan and a white cap, each with Upper Heritage embroidered above the strap
A deep-green Upper Heritage quarter-zip with the embroidered crest, shown against a fairway
A cream Upper Heritage quarter-zip with the embroidered crest, shown against a fairway
A sand-coloured Upper Heritage quarter-zip with the embroidered crest, shown against a fairway
The Upper Heritage name engraved into a sandstone slab
The Upper Heritage name engraved into a sandstone slab
A model in a deep-green Upper Heritage sweatshirt and cream cap against a dark green backdrop

In Their Words

Katy Logue

Upper Heritage

OJ Studio was an absolute pleasure to work with from start to finish. They understood my vision from day one. The final deliverables exceeded my expectations and were absolutely stunning. I would not hesitate to work with the team again in the future.

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Now Booking · 2026

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